Research & findings
Specific tools
Lack of pharma features
Existing content creation products are not tailored to healthcare and pharmaceutical industries, lacking front and back-end features to make medically compliant content.
Expectations
Asset management varies more than typical building interactions
Preexisting expectations for common interactions tend to be consistent across builder products, however, there’s a high variance between handling of brand assets and saved elements, if it's even an option at all. Sharing saved assets across accounts was also an uncommon feature. Typical interaction such as adding an element, dragging object on a canvas, and export/publish options were all rather similar and straightforward.
Technical features
Advance settings are buried
Essential and rudimentary features are front and center, while advance features are less accessible at first glance.