Users & their challenges

Users & their challenges

Primary user

Healthcare Marketers

Healthcare marketers aren’t equipped with the tools that allow them to create and manage their own medically compliant, interactive content without requiring external creative agencies and developers.

Primary user

Healthcare Marketers

Healthcare marketers aren’t equipped with the tools that allow them to create and manage their own medically compliant, interactive content without requiring external creative agencies and developers.

Secondary user

Agency Designers

Agency designers with a higher understanding of technical features and common design practices, are reliant on developers to bring content to life.

Secondary user

Agency Designers

Agency designers with a higher understanding of technical features and common design practices, are reliant on developers to bring content to life.

Tertiary user

Internal Team Members

Internal team members, who have insight to the ins and outs of the functionality and typical design elements in a Story, are limited to one role (planning, design, development, etc.).

Tertiary user

Internal Team Members

Internal team members, who have insight to the ins and outs of the functionality and typical design elements in a Story, are limited to one role (planning, design, development, etc.).

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