Users & their challenges
Primary user
Healthcare Marketers
Healthcare marketers aren’t equipped with the tools that allow them to create and manage their own medically compliant, interactive content without requiring external creative agencies and developers
Secondary user
Agency Designers
Agency designers with a higher understanding of technical features and common design practices, are reliant on developers to bring content to life
Tertiary user
Internal Team Members
Internal team members, who have insight to the ins and outs of the functionality and typical design elements in a Story, are limited to one role (planning, design, development, etc.)